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August 22, 2020
What do people often expect when they decide to buy a cooler? Most will answer they want durability and insulation. But, wait! There are hundreds of coolers released every year with all kinds of desig...What do people often expect when they decide to buy a cooler? Most will answer they want durability and insulation. But, wait! There are hundreds of coolers released every year with all kinds of design styles and build quality and price range. How to narrow down and select the best for your next trip?
YETI is one of the most prominent players in the cooler industry, their coolers’ quality stand among the top, as well as their prices. But why are customers willing to pay a premium for YETI coolers? Even though there are many alternatives available in the market, why are people running for the YETI Tundra with a relatively higher cost?
The answer you can usually find is that because of their excellent marketing and positioning strategies. However, modern customers are very smart, so are all of them fooled by those business tricks? Could be, but could be not! In this sharing, we will discuss why one should spend much more money to own a YETI cooler instead of a mid-range one, not about those mentioned marketing strategies.
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The first thing is the design. People are willing to pay more for the rugged and sturdy look and structure of YETI’s coolers. The coolers are not just merely ice boxes with thick empty walls. They are manufactured by using foam injection on top of rotational molding. The foam does not only improve insulation significantly, but it also adds toughness to the coolers. So basically, they are built like tanks and can withstand anything being thrown at them. Most coolers break when someone tries to stand on the lid just by sitting on them. But YETI’s coolers welcome that test with no problem, they don’t even flex under pressure. In addition to the muscular body, the latches, gaskets, and handles are solidly built and can take heavy abuse. YETI’s coolers can even take on the grizzly bears if you are wondering. That is how the brand justifies the word “Strength”.
However, the most crucial thing about choosing a cooler is thermal insulation. Does YETI product meet those high levels in ice retention to be on top? Yes, it is. YETI does not disappoint its customers at all. YETI coolers offer 7 to 14 days of ice retention time, beating its competitors by remarkably exceeding their insulation limits, which is 4 days tops. It also means you can save money on buying ice to refill the cooler continually.
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Though YETI coolers are tough, they are not too heavy: a 110-quart YETI Tundra cooler weighs about 50 pounds. So, with 2 people, you can freely carry them fully loaded on outdoor activities. Don’t take our words for it and go check it out yourself, YETI scores 4.9/5 of ratings and reviews from 360 customers on their official websites, and 4.5/5 from 74 ratings on Amazon.com, or 4.75/5 from 373 users on Rei.com. Which means the brand brings satisfaction to its loyal customers, right?!
The best thing about it is that you are back up with a 5-year warranty when buying a YETI cooler. YETI’s coolers vary in colors, sizes, materials, ice retention capabilities, so that you can find the cooler that suits you the best in terms of needs and styles.
Sounds interesting, but it seems you cannot afford a YETI cooler? Check out our list of other best coolers available on the market depending on your needs and budgets with a very comprehensive review about their pros and cons at http://bit.ly/bestcoolerforthemoney
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