Are you a new CBD business owner, wondering how to promote your products? Are you confused about whether you can advertise CBD on Google AdWords or not? Almost every CBD brand owner or marketer has come across the situation when they want to run CBD advertisements on Google but aren’t sure if it is allowed.
While the CBD industry is flourishing exponentially, the marketers have to carefully pave the way through the industry’s strict rules and regulations. If you wonder whether and how you can advertise your CBD products through Google ads, here’s all you must know about it.
Can you advertise CBD on Google AdWords?
CBD has managed to establish its presence all around with its therapeutic benefits. From skincare to wellness, fitness to health troubles, people are using CBD as a holistic and organic treatment. Given the popularity and growing market potential, CBD brands are finding innovative ways to promote their products. While some are experimenting with ads, others are using white label and broken link building. If you are wondering what is white label link building, it is outsourcing backlinks for your website to improve the website’s ranking.
While many countries have either legalized CBD or are on the path of legalizing it, Google restricts the promotion of cannabis or cannabis-related products. The advertising policy of Google AdWords does not allow you to promote CBD despite the legal status and medicinal claims backing its effectiveness.
While it is not allowed to advertise CBD products through Google AdWords, many marketers try to run ads to promote their CBD products directly. Their ads run for a few days, but once Google goes through the landing page or website, the ad can get disapproved. CBD search ad campaigns usually shut down within two weeks. If you are found violating the ad policy of Google AdWords, it may also lead to suspension of your account.
Although it is not allowed, you can still advertise CBD on Google Adwords if you find the right way to do so. Read on and find out the ways to promote CBD through Google ads.
How can you promote CBD on Google?
While you may get disappointed that Google AdWords restricts CBD products’ promotion, it is still possible. You have to tap into the potential of the industry with great diligence, patience, and consistency.
Here are a few ways in which you advertise CBD on Google AdWords:
Try Google ads once
It may seem like a risky step; you can try to run an ad on Google without running the risk of violating any policy of Google AdWords. You can run an ad on display and search networks by carefully optimizing the ad copy and creative. Here is how you can do it:
Make a new Adword account for your CBD product. It will help avoid any hassle for your other products if Adwords find a problem with your account.
Secondly, set the budget and location normally. Choose ‘Paid Search Ads’ as the campaign type.
The next step is selecting keywords and phrases based on your products and industry. Here, it is wise to include terms like ‘hemp’ and ‘CBD.
You can then set your bid or cost-per-click per word.
After that, you can write your ad copy creatively. Ensure you avoid advertising CBD products directly. Instead, you can use appropriate terms to hint at the products you are offering.
Lastly, you can create a landing page that promotes the products without selling it. It will help ensure that you don’t violate the terms and conditions of Google AdWords.
Focus on SEO
Another way to organically build your brand on the internet is Search Engine Optimization or SEO. It can help you generate organic traffic for your website, online CBD store, or dispensary. You can find out the keywords or prominent phrases related to your products and use them on your website to improve the rank in search results (SERP).
Using SEO can be tricky than other methods of promoting CBD products, although it involves less cost. Besides that, there are not many restrictions when it comes to CBD SEO. It will help establish your website’s domain authority, relevance, and trustworthiness.
Build an affiliate network
If you want to promote your CBD business without putting in much effort, you can seek the help of affiliate marketers. You can find a website of your choice and register with their affiliate program. The marketer will work on bringing customers for which you can pay them a commission. If you want, you can promote the affiliate program among your network. The global affiliate marketing transactions are expected to grow by 10% in the coming few years, and it can benefit your CBD brand greatly.
Final Thoughts
It’s not every day that a product manages to create a position for itself in the global consumer market, but CBD has done that. Google AdWords has restricted brands and marketers from promoting CBD, although it may change. Google recently asked CBD companies to participate in a trial of CBD advertising. While the results are yet to be revealed, it is undoubtedly a positive development for the industry. If you want to advertise your CBD products, you can follow one of the ways given above while keeping in mind the current regulations.
Topics:
cannabis marketing
