by Tegan Perry
When you’re an owner of a business, you’ll need a consistent flow of leads to keep running and expanding. However, B2B lead generation is no easy task as it requires you to identify and research your ideal customers, market your business, reach out to prospects and nurture them. This is where lead generation strategies form an important part of modern businesses. (Information source: https://www.persuade.co.za/lead-generation/ )
Lead generation strategies are tactics designed to capture the attention of leads, attach them to the sales funnel and convert them into eventual clients. These strategies when used properly can enhance any brand and build interest in their products and services. Let us now take a look at four of these trending lead generation strategies that can enhance the value of any business.
1. Optimising the landing page
Creating a landing page is relatively easy as there are loads of online resources available for that purpose. The optimisation part requires real skill, which is where most businesses struggle. Improving the landing page is one of the most crucial yet straightforward strategies to boost the lead generation process and get conversions. Several measures should be taken, such as optimising the landing page for search engines by using keywords in the headline, content and alt text.
2. Data-driven content marketing
B2B purchase decisions involve multiple decision makers who conduct their own research before buying. Creating content around the business and marketing strategies becomes essential. Businesses can simplify their product for the audience and assist them in the buying process. Several data-driven content pieces such as blogs, videos, whitepapers, e-books, case studies, in-depth guides and webinars can be used to convince leads and convert them.
3. Using social media
For a modern business, social media platforms such as Facebook, Twitter, LinkedIn and others are excellent channels to market a product or service. This ultimately results in an increase in brand awareness. Several steps can be taken, such as adding links to the best-performing landing pages on specific posts. Paid advertising methods can also be used to give social media efforts a boost.
4. Offering free trials
A relatively new lead generation strategy is to offer a free tool, trial or freemium service. By capturing a potential customer with a free trial of the product, the door is open for marketers to offer them a paid version later if they are satisfied after using the product. SaaS companies have gained a lot by using this strategy. It helps these companies present the product in front of potential prospects who are not ready to buy the product. By allowing them to test it, the marketer can properly present the benefits of the service, pushing the prospective buyer down the sales funnel.
Conclusion
While there are several lead generation strategies available, companies should always choose the most appropriate one that conforms to the industry they are in. There is no one-size-fits-all strategy in lead generation. Thus, working with a good lead generation company is beneficial for companies to formulise a strategy which suits their goals and resources.
Lead generation strategies are tactics designed to capture the attention of leads, attach them to the sales funnel and convert them into eventual clients. These strategies when used properly can enhance any brand and build interest in their products and services. Let us now take a look at four of these trending lead generation strategies that can enhance the value of any business.
1. Optimising the landing page
Creating a landing page is relatively easy as there are loads of online resources available for that purpose. The optimisation part requires real skill, which is where most businesses struggle. Improving the landing page is one of the most crucial yet straightforward strategies to boost the lead generation process and get conversions. Several measures should be taken, such as optimising the landing page for search engines by using keywords in the headline, content and alt text.
2. Data-driven content marketing
B2B purchase decisions involve multiple decision makers who conduct their own research before buying. Creating content around the business and marketing strategies becomes essential. Businesses can simplify their product for the audience and assist them in the buying process. Several data-driven content pieces such as blogs, videos, whitepapers, e-books, case studies, in-depth guides and webinars can be used to convince leads and convert them.
3. Using social media
For a modern business, social media platforms such as Facebook, Twitter, LinkedIn and others are excellent channels to market a product or service. This ultimately results in an increase in brand awareness. Several steps can be taken, such as adding links to the best-performing landing pages on specific posts. Paid advertising methods can also be used to give social media efforts a boost.
4. Offering free trials
A relatively new lead generation strategy is to offer a free tool, trial or freemium service. By capturing a potential customer with a free trial of the product, the door is open for marketers to offer them a paid version later if they are satisfied after using the product. SaaS companies have gained a lot by using this strategy. It helps these companies present the product in front of potential prospects who are not ready to buy the product. By allowing them to test it, the marketer can properly present the benefits of the service, pushing the prospective buyer down the sales funnel.
Conclusion
While there are several lead generation strategies available, companies should always choose the most appropriate one that conforms to the industry they are in. There is no one-size-fits-all strategy in lead generation. Thus, working with a good lead generation company is beneficial for companies to formulise a strategy which suits their goals and resources.
