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The realities of online gambling in 2023-2024 and its ideal model

Opening a casino: who, why and how much it costs
Currently, the online casino market, in my opinion, is simply overflowing with various projects. There are only 2 factors contributing to this:

often very low cost of opening a casino;
no need for knowledge and a team of professionals.
Let me explain. With a relatively small amount of money, which varies within just a few hundred thousand euros, almost anyone, even if they have never heard of a casino (especially an online casino), can open one. You just need to pay for the White Label and get a completely finished product. You don’t need any mandatory experience in promoting a project, and you can simply “buy” the same streamer by offering him a percentage higher than his competitors. There are also very generous offers for players, with the promise of sometimes crazy interest on deposits or cashbacks. Is it simple? Very! But such would-be businessmen do not take into account the consequences, which results in a widespread casino scam, expressed in delayed payments or non-payments at all and further closure of the project. This is also reflected on partners, in the form of direct deception and non-payment of partner remuneration. Either reducing the indicators and, accordingly, the payment amount, as well as the most popular method - shaving.

Casino partners (affiliates)
So far, among the most successful attempts we can single out those casinos whose owners themselves are affiliates, and, accordingly, have not only an advantage in traffic, but also some experience in this business. An example of such a project is FastPay Casino.

Casino partners are, in my opinion, the second problem that aggravates the situation in the market. In the competing race of unprofessional and short-sighted casino owners, affiliate programs began to offer simply fabulous affiliate deductions, the average figure of which is 50% of the casino’s net income, while the player is assigned to the partner forever. In my opinion, this figure is completely unjustified, and the labor costs of partners, be it information sites or video hosting sites, or even casino streamers, do not correspond to the income received, which for a number of partners amounts to millions of euros per year! In pursuit of traffic, casino owners dig their own graves, which forces them to deceive their partners in the future.

The State and Gambling
This is immediately expressed in blocking access to the site and blocking payments in favor of the casino and players. And if the first problem is very simple and will be solved even with the introduction of its own Internet network, then the second one requires very serious costs for the casino. Is it worth talking about the state not receiving billions of profits in the form of taxes?

Finance in the gambling industry
As I wrote above, for casinos the problem of blocking payments from bank cards can still be solved. In any case, intermediary chains will be created through which payments are accepted, for example, for a purchase in an online store, or for a completely legal online game. All this threatens for the casino is an increase in the intermediary percentage and, accordingly, an increase in casino expenses. Despite the state’s attempts to figure out such intermediary chains, they are practically ineffective, and officials will “get even” on others, in particular, on the players themselves during withdrawals. According to my forecast, banks will soon begin to massively block the flow of funds to their cards, in accordance with the law on blocking payments in online casinos. Will this give the desired result? Only partially, since the majority of players will go to alternative payment systems.

About game developers
Game developers like from Booongo slot games also contributed to the deterioration of the market. This is expressed in their greed. The average percentage paid to the game developer varies around 20, which, in my opinion, is extremely high. The developers apparently have a different opinion, so they didn’t stop there and made a percentage deduction not only from the player’s deposit, but also from bonus funds. At the same time, we all understand that it is almost impossible to attract a player to a casino without a promo, and creating a promo is a necessary measure for the casino. Developers take advantage of this and, in my opinion, receive super profits.

Licensing authorities
Authorities issuing licenses also indirectly contribute to the deterioration of the market. In addition to imposing additional costs on online casino owners, the contribution comes not from their actions, but from their inaction. Companies designed to monitor the purity of the market and directly protect the interests of players have in fact become only a mandatory attribute. Moreover, it did not close or even issue a warning to almost any casino and did not protect the interests of a single player. And we are talking not only about dubious licenses like Curacao, but also about more respected ones, such as Malta.

Literally after just a few months of casino operation, their owners radically change their attitude towards both partners and players. Literally, they begin to see every player as an abuser, which is why the loyal attitude towards players inherent in many casinos at the start disappears, and this is replaced by delays in payments and outright deceptions. When the interest of players in the project decreases, as well as in order to reduce the size of partner rewards, subsequent projects are created, while the new project is practically no different from the previous one, being, in fact, its complete clone.

The player, not understanding the inner workings, sees the casino from a completely different side. Not only are they mostly the same type, but they are also very greedy and greedy. Players are sometimes perplexed about the reasons for refusing to accrue a bonus after a loss or lack of an interesting promotion. The result of this is the “running around” on new projects in order to collect welcome bonus packages and gain the loyalty provided by the casino at first.

Many will say that this has always been the case, and why did the market bottom in 2023? It's simple. It is in 2023-2024 that a peak occurs in many directions, namely: casinos are growing like mushrooms and will collapse at exactly the same speed; the number of game developers is sharply increasing, while the quality of games leaves much to be desired; The state is tightening the screws more and more.

What would an “ideal” casino look like?
As a result, the market would be more honest and professional. Game developers would be forced to create better products (otherwise casinos would simply not buy them); partners would use more honest advertising methods that would not mislead potential casino clients; no barriers for casinos and players; control of casino activities and protection of players. Those. we would get a product close to an offline casino.

At the same time, the amount of profit received by the casino would be higher, which, in my opinion, is fair, since it is the casino from the entire chain that bears direct financial risks. Due to the growing attractiveness of this business (opening a casino), the owners would value them much more, the responsibility for actions would increase, and the amount of scam would approach zero. Reducing the number of casinos, including due to the absence of chains of clone casinos created by the same owners, would make it possible to radically reduce the number of projects on the market, which, in turn, would kill such a thing as abuse.

Reducing costs and generating higher profits would allow casino owners to create better projects and players could receive higher payout limits; reducing the number of non-payments; more attractive promos; individual approaches to VIP clients in deeds, not in words, including a separate “closed” casino with super conditions; guarantees of receiving payments (no blocking of payment systems).
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