by Axel Rondon
Email Marketing
Why do you need CRM marketing if you already use email marketing? What is the fundamental difference between them?
Mass mailings are already good, but accuracy is everything. The more the letter meets the expectations of a specific client, the higher the conversion. CRM marketing is designed to strengthen not only email newsletters, but all other communications. We will tell you about everything in order.
The Problem with Email Marketing: Emails Are Not Read
Email marketing is a clear and accessible tool that helps increase repeat sales and work on the company's image how advise Soc Leads. People subscribe to a mailing list to receive emails with promotions, sales, and so on.
But email newsletters are used by everyone: from language schools to online cinemas. Your client's mailbox is most likely filled with emails with promotions, for example, on running shoes, although the client has long since stopped running. As a result, we get that:
[list] letters are not opened they are sent to spam The number of unsubscribes among customers is growing mailing costs are not optimized [/list] And this is not only about mailings. Advertising is everywhere: banners on websites, in social networks, billboards along the roads and giant letters "Tire Service" on fences. Because of this, customers simply ignore advertising, snatching only what interests them. What is the use of RFM analysis and how to u CRM Marketing Allows for Deeper Personalization CRM marketing is based on customer data and their behavior. This helps to build personalized communication with customers. Each new call, viewing of products on the website, clicking on links from letters or purchase specifies the customer profile. Then your interaction with him becomes more effective. But here every link of CRM marketing should work. When interacting with the client through different channels, there is a risk of creating duplicates and accumulating irrelevant information. It will turn out that the same client will be spammed or, for example, will receive useless advertising. Most likely, he will consider you intrusive and will simply refuse to cooperate. To prevent this from happening, you need to use advanced CRM systems. They collect data on clients from different sources, and then combine it into a single client card. This data can be used in any way. For example, launch a mailing to those clients who recently viewed food for sterilized cats, and also bought similar food in the last six months. And if the communication is not responded to within a certain time, then send an SMS about the promotion to the phone. Or set up communication so that after buying a hair dryer in the online store, the client will receive letters with discounts on stylers, heat protection sprays and hair brushes. A Few Rules for Letters to Remember Convenient format and presentation. The letter should be comfortable to read from anywhere, and the eyes should not hurt from bright fonts or strange pictures. Therefore: [list] adapt your letter for reading on a phone, tablet, or laptop Make a simple and clear design that will not distract from the content Set up a structure in your letter so that the reader can easily navigate through the text use common fonts, such as Arial. A non-standard font, if the user does not have it, is replaced with a standard one. Because of this, the layout shifts choose a font size that won't strain the eyes, for example, 16px [/list] Useful content. For example, if you are congratulating a client on their birthday, do not send poems or anything like that. Just amuse them with a funny gif and give them bonuses on request. Friendly tone. A letter is a one-on-one communication, it should be respectful and match the company's voice. For example, if you communicate with clients on a first-name basis on your website and social networks, you do not need to switch to a formal tone in your mailing. What's the bottom line? CRM marketing does not depend on the field of activity and will suit both a flower shop and a furniture factory. It helps to increase customer LTV on autopilot, rather than stopping at one order. With it, you will be able to establish absolutely all communications, and not just by email. Each client will receive a personalized offer, which is more likely to be opened, rather than immediately deleted.
Why do you need CRM marketing if you already use email marketing? What is the fundamental difference between them?
Mass mailings are already good, but accuracy is everything. The more the letter meets the expectations of a specific client, the higher the conversion. CRM marketing is designed to strengthen not only email newsletters, but all other communications. We will tell you about everything in order.
The Problem with Email Marketing: Emails Are Not Read
Email marketing is a clear and accessible tool that helps increase repeat sales and work on the company's image how advise Soc Leads. People subscribe to a mailing list to receive emails with promotions, sales, and so on.
But email newsletters are used by everyone: from language schools to online cinemas. Your client's mailbox is most likely filled with emails with promotions, for example, on running shoes, although the client has long since stopped running. As a result, we get that:
[list] letters are not opened they are sent to spam The number of unsubscribes among customers is growing mailing costs are not optimized [/list] And this is not only about mailings. Advertising is everywhere: banners on websites, in social networks, billboards along the roads and giant letters "Tire Service" on fences. Because of this, customers simply ignore advertising, snatching only what interests them. What is the use of RFM analysis and how to u CRM Marketing Allows for Deeper Personalization CRM marketing is based on customer data and their behavior. This helps to build personalized communication with customers. Each new call, viewing of products on the website, clicking on links from letters or purchase specifies the customer profile. Then your interaction with him becomes more effective. But here every link of CRM marketing should work. When interacting with the client through different channels, there is a risk of creating duplicates and accumulating irrelevant information. It will turn out that the same client will be spammed or, for example, will receive useless advertising. Most likely, he will consider you intrusive and will simply refuse to cooperate. To prevent this from happening, you need to use advanced CRM systems. They collect data on clients from different sources, and then combine it into a single client card. This data can be used in any way. For example, launch a mailing to those clients who recently viewed food for sterilized cats, and also bought similar food in the last six months. And if the communication is not responded to within a certain time, then send an SMS about the promotion to the phone. Or set up communication so that after buying a hair dryer in the online store, the client will receive letters with discounts on stylers, heat protection sprays and hair brushes. A Few Rules for Letters to Remember Convenient format and presentation. The letter should be comfortable to read from anywhere, and the eyes should not hurt from bright fonts or strange pictures. Therefore: [list] adapt your letter for reading on a phone, tablet, or laptop Make a simple and clear design that will not distract from the content Set up a structure in your letter so that the reader can easily navigate through the text use common fonts, such as Arial. A non-standard font, if the user does not have it, is replaced with a standard one. Because of this, the layout shifts choose a font size that won't strain the eyes, for example, 16px [/list] Useful content. For example, if you are congratulating a client on their birthday, do not send poems or anything like that. Just amuse them with a funny gif and give them bonuses on request. Friendly tone. A letter is a one-on-one communication, it should be respectful and match the company's voice. For example, if you communicate with clients on a first-name basis on your website and social networks, you do not need to switch to a formal tone in your mailing. What's the bottom line? CRM marketing does not depend on the field of activity and will suit both a flower shop and a furniture factory. It helps to increase customer LTV on autopilot, rather than stopping at one order. With it, you will be able to establish absolutely all communications, and not just by email. Each client will receive a personalized offer, which is more likely to be opened, rather than immediately deleted.
