Technology Creates Love Winalite, started in 2007 in China, works by this principle. Their key product, the love moon sanitary napkin is a blend of technology and thoughtfulness to deliver to women just what they want. Winalite is a network marketing company that has, in three years expanded to reach international markets. Let's find out what's behind this growth and see if this business is as sturdy in the long run as it is now.
Love Moon - Anion Technology
Love moon sanitary napkins have an edge over competing products because of their anion padding. This negative ion technology is said to help prevent diseases and offer several health benefits to users. Sanitary napkins manufacturer, the company claims that regular usage of these sanitary napkins results in relief from lethargy, migraines, stress, and infections.
The Business
Distributors can choose from four entry levels - Silver, Gold, Platinum, and Diamond. Income is in the form of commissions, sponsorship bonus, a multiplier bonus, and a leadership matching bonus. Apart from money, achievers get car incentives and family holiday packages.
The company expects a tremendous increase in demand for sanitary products in the coming years. This trillion-dollar wave is said to have created the "tsunami of business opportunities". Is this a tsunami or just a tide of false expectations? Let's find out.
Pros of Winalite Pro
The products are needed regularly; that means regular income for reps. The product demo alone is enough to sell the product. This product has a clear edge over competing products; it's unique and has a patent to protect its individuality.
Problems of the Business
The product is women-oriented. It might be difficult to sell face to face. There's too much hype over the anion element. In a bid to generate income, some reps have assigned miracle-healing powers to these anion strips.
Approaching friends or relatives with a plan to sell them your products is not going to fetch you enough income or take you anywhere near the car and holiday incentives.
The pay-out structure of the business is geared toward high volume sales and large teams. The standard training provided does NOT lend itself to high volume sales through friends and family. Reps looking for long-term incomes to replace their current incomes have a low probability of ever meeting their expectations due to the limited training Winalite provides to reps on HOW to get more sales and recruit more reps.
Brand affiliation is a touchy subject for women and their feminine products. The stiff competition from Kortex, O.B., Playtex, Tampax, Seventh Generation, and Pearl are just a few companies in this competitive space. Then there is the difference between sanitary napkins to using other products like tampons, menstrual cups, cloth menstrual pads, and diaphragms.
