Social media has become a place where people show their daily lifestyle. What they eat and drink, where they go or any memorable event is all posted and shared on social media. Some stay there until a user decides to delete it personally or some are there for a limited period of time. Instagram stories are those that are shared for a limited period of time. You can see those posts for 24 hours and then it disappears.
Using Instagram Stories can be fun and creative, but for business owners, they can provide a lot of benefits. It is one of the best ways to grow your engagement, build brand awareness and drive sales. But before we jump into the way of using Instagram stories for business, let's get a detailed overview of what they are.
What are Instagram Stories?
Instagram Stories offer Instagram users to post or share photos and videos to their stories. These stories are visible to the followers of the user’s Instagram account. These stories are uploaded for 24 hours and after that, they automatically disappear. Recently posted stories are denoted by a gradient border which can be found around any user’s profile picture. Stories are published separately from the photos and videos that are found in the titled gallery of your profile.
If you are an Instagram user, you must know the basics of sharing them. But there are hidden tools inside the app that can make your stories more creative and engaging. Different users and influencers use these techniques to make a story to promote anything and businesses can also take advantage of this creative strategy. But you need to know how you can use them for business purposes.
So, here are some tips on how you can use Instagram Stories for business.
How to use Instagram Stories for business?
Posting footage of an office event
The best thing that a business can do on Instagram is to be as human as possible.
One of the many ways to do this is to post a short video of a function that is being held in a company. It can be any event from an office holiday party or an award banquet. If you post such stories, then it works as in-the-moment entertainment for your followers and it is relatively easy to post.
Posting stories on Instagram from business profiles shows people that you are relevant and friendly in your niche. And, it also works as a great way to communicate with your followers.
Provide demonstration of any product
You might have a product that is not simple to use for many users. Instagram stories work in a perfect way to show your potential and existing customers how they can use the product. It is possible You can easily post long videos that are divided into 15-second clips. This shows users what your product or service does and how they can benefit from it. This way you will be communicating with your customers and drive more sales of your product or service.
Share company’s blog posts or videos
When you have blogs and YouTube videos, you need to give them all the exposure they can get. Instagram stories can help readers discover that post or video for the first time. They can find it later on to check the full post or video. This will help them to get more exposure and drive better traffic. This will also help to increase the number of sales.
This way, you can easily use Instagram stories to promote and drive sales to your products and services.
Using Instagram Stories can be fun and creative, but for business owners, they can provide a lot of benefits. It is one of the best ways to grow your engagement, build brand awareness and drive sales. But before we jump into the way of using Instagram stories for business, let's get a detailed overview of what they are.
What are Instagram Stories?
Instagram Stories offer Instagram users to post or share photos and videos to their stories. These stories are visible to the followers of the user’s Instagram account. These stories are uploaded for 24 hours and after that, they automatically disappear. Recently posted stories are denoted by a gradient border which can be found around any user’s profile picture. Stories are published separately from the photos and videos that are found in the titled gallery of your profile.
If you are an Instagram user, you must know the basics of sharing them. But there are hidden tools inside the app that can make your stories more creative and engaging. Different users and influencers use these techniques to make a story to promote anything and businesses can also take advantage of this creative strategy. But you need to know how you can use them for business purposes.
So, here are some tips on how you can use Instagram Stories for business.
How to use Instagram Stories for business?
Posting footage of an office event
The best thing that a business can do on Instagram is to be as human as possible.
One of the many ways to do this is to post a short video of a function that is being held in a company. It can be any event from an office holiday party or an award banquet. If you post such stories, then it works as in-the-moment entertainment for your followers and it is relatively easy to post.
Posting stories on Instagram from business profiles shows people that you are relevant and friendly in your niche. And, it also works as a great way to communicate with your followers.
Provide demonstration of any product
You might have a product that is not simple to use for many users. Instagram stories work in a perfect way to show your potential and existing customers how they can use the product. It is possible You can easily post long videos that are divided into 15-second clips. This shows users what your product or service does and how they can benefit from it. This way you will be communicating with your customers and drive more sales of your product or service.
Share company’s blog posts or videos
When you have blogs and YouTube videos, you need to give them all the exposure they can get. Instagram stories can help readers discover that post or video for the first time. They can find it later on to check the full post or video. This will help them to get more exposure and drive better traffic. This will also help to increase the number of sales.
This way, you can easily use Instagram stories to promote and drive sales to your products and services.
Topics:
Social Media
