by Axel Rondon
3 Steps to Your First Target Transitions
Sitemap.xml
Search robots are smart and complex machines, but even they need to show the way to your site and blaze paths on menu and category pages. How would you solve this problem with a person? They would just draw a map. It’s the same with robots - you need to create a sitemap.xml file for them (translated from English site map).
Sitemap.xml directs search robots to the desired pages and shows them URLs for indexing. This makes it easier for search engines to get to the desired section, which means you will appear in search results faster than your competitors.
Robots.txt
There is another file that helps in the fight for the attention of search robots - robots.txt. Already from the name it is clear that search robots favor this file and take it as one of their own. In this file, you can tell search engines which pages to include in searches and which to ignore. Why is this necessary?
Let's imagine the situation. You have created a website for cargo transportation with the ability to register in your personal account to monitor the progress of your order. 50 people register on the site every day. Your clients are unlikely to like it if their logins and passwords are in the search results for the request “logins for your personal account.” The robots.txt file prevents sections or individual pages from being indexed so that they are not returned for relevant search queries.
One site requires one robots.txt file and one sitemap.xml. But if the content is divided into regions, then for each you need to create new files manually. This is usually what happens: SEO specialists manually generate these files for each region. Additional time is spent on this, and the risk of errors also increases - the human factor has not been canceled.
Meta tags
After the first technical settings, move on to meta tags. This is another way to guide robots in the right direction.
Meta tags are a part of the program code that helps search robots recognize the content and subject of a page. The clearer this is for a search engine, the higher the likelihood of priority issuance for a key request.
There are four main meta tags:
Title – the title of the page in the browser tab and in search results.
H1 – header on a website page.
Description – description of the page content, which can be shown in the snippet
Keywords – keywords that match the content of the page.
How advise Kirill Kulagin the owner of KeyRealSeo for each catalog section, individual page or product card, you need to write unique meaningful meta tags - it’s easier for search engines to index pages, which means you’ll get increased organic traffic faster. In our ready-made solutions, meta tags are created automatically using templates.
Templates might look like this:
Title. Toy {=this.Name} from section {=parent.Name}.
Keywords. {=this.property.KEYWORDS}.
Description. {=this.PreviewText}.
H1. {=this.Name}.
Conclusion: technical work shows search engines who you are and how you will help users. Use all the customization options to speed up indexing and make it 100% correct - the site will appear in search results faster and will be shown to users for relevant queries. The result is targeted traffic and improved behavioral factors.
Sitemap.xml
Search robots are smart and complex machines, but even they need to show the way to your site and blaze paths on menu and category pages. How would you solve this problem with a person? They would just draw a map. It’s the same with robots - you need to create a sitemap.xml file for them (translated from English site map).
Sitemap.xml directs search robots to the desired pages and shows them URLs for indexing. This makes it easier for search engines to get to the desired section, which means you will appear in search results faster than your competitors.
Robots.txt
There is another file that helps in the fight for the attention of search robots - robots.txt. Already from the name it is clear that search robots favor this file and take it as one of their own. In this file, you can tell search engines which pages to include in searches and which to ignore. Why is this necessary?
Let's imagine the situation. You have created a website for cargo transportation with the ability to register in your personal account to monitor the progress of your order. 50 people register on the site every day. Your clients are unlikely to like it if their logins and passwords are in the search results for the request “logins for your personal account.” The robots.txt file prevents sections or individual pages from being indexed so that they are not returned for relevant search queries.
One site requires one robots.txt file and one sitemap.xml. But if the content is divided into regions, then for each you need to create new files manually. This is usually what happens: SEO specialists manually generate these files for each region. Additional time is spent on this, and the risk of errors also increases - the human factor has not been canceled.
Meta tags
After the first technical settings, move on to meta tags. This is another way to guide robots in the right direction.
Meta tags are a part of the program code that helps search robots recognize the content and subject of a page. The clearer this is for a search engine, the higher the likelihood of priority issuance for a key request.
There are four main meta tags:
Title – the title of the page in the browser tab and in search results.
H1 – header on a website page.
Description – description of the page content, which can be shown in the snippet
Keywords – keywords that match the content of the page.
How advise Kirill Kulagin the owner of KeyRealSeo for each catalog section, individual page or product card, you need to write unique meaningful meta tags - it’s easier for search engines to index pages, which means you’ll get increased organic traffic faster. In our ready-made solutions, meta tags are created automatically using templates.
Templates might look like this:
Title. Toy {=this.Name} from section {=parent.Name}.
Keywords. {=this.property.KEYWORDS}.
Description. {=this.PreviewText}.
H1. {=this.Name}.
Conclusion: technical work shows search engines who you are and how you will help users. Use all the customization options to speed up indexing and make it 100% correct - the site will appear in search results faster and will be shown to users for relevant queries. The result is targeted traffic and improved behavioral factors.
